“Sri Lanka is Set for a Tourism Boom ” Says China Daily Newspaper

The latest issue of leading Chinese newspaper, China Daily Asia Weekly has carried an article on Sri Lanka Tourism stating that “Sri Lanka is all set to transform its tourism sector and make it the largest foreign exchange earner by attracting 2.5 million tourists in year 2016.On its path for expanding tourism sector a heavy focus has been given to attract Chinese tourists and investors alike”. The cover story of the has highlighted that Sri Lanka is becoming one of the most sought after new holiday destinations for Chinese travelers who seek a mix bag of exotic experience and exciting travel.

Raving the richness of Sri Lanka’s diverse landscape, the China Daily comments: “With its golden beaches, towering mountains, ancient monuments and stunning wildlife all enclosed in a compact island, Sri Lanka is pretty much the perfect holiday destination”. The article features views of various Sri Lanka tourism industry authorities and other stakeholders capturing their thoughts on the Chinese market tourism promotions and investments. “Tourism is a key revenue-generating sector of the Sri Lankan economy and we have identified China and a few other countries as the potential market to promote our tourism, We are also planning to take part in five international travel fairs and organize familiarization tours for around 200 foreign journalists and tour operators in 2014.” Last year, the three-day Sri Lanka Shines in Beijing campaign was conducted in the Chinese capital, while promotional campaigns and a 200-bus branding exercise we carried out in the major Chinese cities of Beijing, Shanghai, Chengdu and Guangzhou for a period of six months.” the top management of the Sri Lanka Tourism Promotion Bureau has mentioned to China Daily Asia Weekly.

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Sri Lanka Tourism Set for Another Record Breaking Year

During the first eleven months of this year Sri Lanka tourism industry’s has surpassed the record breaking 1,005,605 visitors it attracted during the year 2012 thus marking an another record year of tourist arrivals.

Celebrating the achievement, Sri Lanka Tourism today(30th November) held a special program at the Bandaranaike International Airport, where it presented a surprise gift to a Russian tourist couple, who arrived in the Island for a holiday.

Managing Director of Sri Lanka Tourism Promotion Bureau – Mr. Rumy Jauffer, Director Marketing of Sri Lanka Tourism Promotion Bureau Ms. Madubhani Perera, Mr. Mervin Fernandopulle – Board Member of Sri Lanka Tourism Promotion Bureau, Mr. Mahen Kariyawasam President of Sri Lanka Inbound tour operators Association, Mr. Suresh De Mel President of Small and Medium Tourism Entrepreneurs representatives from travel and tourism industry warmly welcomed the guests who arrived in Sri Lanka via flight UL 543 from Moscow at 6.15am.

Sri Lanka Tourism Promotional Strategy Leads Emerging Markets to Change the Tourism Mosaic of Sri Lanka

Sri Lanka Tourism arrivals domain has been changed by the emerging new markets occupying the place of long held traditional dominant markets according to the arrival statistics issued for January 2014. This can be seen as an effective result of the strategic promotional campaigns executed in year 2013, giving much focus on the identified emerging markets than totally relying on the traditional European markets for growth.The growth factors of the emerging markets compared with 2013 January vs. 2014 January, recorded extremely high levels of improvement. According to the latest arrival figures, the highly focused emerging markets such as China has gained 3rd place, Russia move up to 4th place while India remaining at 01st followed by Ukraine, Australia as graphically illustrated .Arrivals from East Asia increased to 95.6% with arrivals from China recording a significant 224% growth. South Asia recorded 14.6% growth with India contributing the highest number of arrivals 17,886 up from 16,938 with 5.6% rise. The arrivals from traditional Western European market though relatively low to emerging markets recorded 17.9% growth while UK recording 13.6% increase. However Eastern Europe arrivals have increased by 63.6% as a result of effective, targeted, well designed promotional campaigns executed in those countries. Russia leads the arrivals board from East Europe recording 91.6% growth . Other regions also scored high levels of growth namely Australasia scoring 15.1% ,USA recording 31.5% and North America with 22.4% growth levels.

Travel and Leisure Magazine Recognized Sri Lanka as the “Best Travel Destination” for Chinese Travelers

Sri Lanka was awarded with the “Best Travel Destination” Award at the Annual Travel Award Ceremony of the Travel and Leisure Magazine of China held on 16 January 2014 in Beijing. Awards were given for Best Travel Destination, Best Hospitality Provider, Best Airlines and Best Travel Organizer. Sri Lanka’s Ambassador to China Ranjith Uyangoda received the Award at the awarding Ceremony, which was attended by more than 400 representatives including diplomats, travel executives and travel media personnel.